2018 National EFNEP Coordinators' Conference has ended
Wednesday, March 21 • 1:45pm - 2:45pm
Poster Session: Operationalizing EFNEP's National Social Media Guidelines in your State and County Offices

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Introduction: EFNEP in other states have different methods for streamlining social media posts, but many may not have a mechanism for setting-up, maintaining, and sustaining a social media presence. Expanding on the national social media guidelines, this project aims to help EFNEP state offices develop a system for county offices to develop and submit content to the state social media team for publishing. Methodology: The first step was to conduct background research examining various approaches to operationalizing social media. Interns adapted the CDC’s Clear Communication Index and EFNEP Social Media Vetting Instrument to create the Maryland EFNEP Social Media Form that regional coordinators are using to develop content for “sponsoring” social media campaign posts and success stories before submitting to the state office. Interns are then responsible for editing and finalizing the posts. Maryland EFNEP will continue to sustain their social media efforts by training new School of Public Health and Dietetics interns to update and maintain their social media pages. Outcomes: A mechanism was developed to generate sustainable, evidence-based social media posts and to highlight existing EFNEP activities and partnerships across the state without expending additional time and resources.

avatar for Anam Bhatti

Anam Bhatti

Senior Research Program Coordinator, Johns Hopkins Lerner Center for Health Promotion
Anam Bhatti has over 4 years of experience working with the Expanded Food and Nutrition Education Program at the University of Maryland Extension. She has strong experience in youth program coordination and has led the creation and adaption of several youth curricula centred around... Read More →

Wednesday March 21, 2018 1:45pm - 2:45pm EDT
Regency ABCD Corridor